There's a reason for the old saying that content is king
The average consumer sees around 5,000 ads per day. Not surprisingly, more than 200 million people use ad blockers to quiet the clamor of constant marketing.
Content rises above the noise of paid advertising to connect with people in a way that feels natural. By providing value first and promoting second, content tells your audience that you’re here with them for the long haul … and that kind of trust is what makes them lifelong followers of your brand.
It’s no wonder, then, that content marketing converts 6X higher than other methods and generates 3X the amount of leads as outbound marketing and paid search.
Want these kinds of numbers for your business?
Content is one of the most effective ways to get people on board with your brand. But you can’t just slap some words on your website and expect them to do the trick.
I take a calculated approach to content creation that includes:
Strategy session to get to know your brand and build your content marketing roadmap
- Market research to survey the competition and learn what your audience wants
Proven strategy to capture your audience’s interest and make them read more
Regular, scheduled posting so your readers keep coming back for more