FREQUENTLY ASKED QUESTIONS
What marketing services do you offer?
I currently offer blog and article content creation, and social media management and posting. I’m officially launching my email marketing services soon, but can go ahead and start that for you now if you’d like. I can also combine all of these services into one overarching content marketing strategy.
What marketing experience do you have?
I have more than 3 years of experience in the marketing industry. Before running my own freelance marketing business, I spent 2 years at a marketing agency, where I started as an SEO copywriter and eventually moved up to become their marketing manager.
Do you hold any certifications in your areas of skill?
Yes I do! I am Hubspot certified in content marketing and am in the process of earning my Hubspot certification in social media marketing.
Do you have any knowledge of my sector or industry?
Possibly! My current and past clients include fitness and wellness businesses, healthcare practices (dentists, chiropractors, and plastic surgeons), veterinarians and dog trainers, landscapers, home improvement companies, accountants, and more. But my very best work has been in the real estate, marketing, and freelance industries.
Will you be able to write about my business if you don’t have any direct experience in my field?
Absolutely! I majored in journalism and minored in history, so research is kind of my thing. If I don’t know something, I’ll do whatever it takes to learn it — whether that means falling down a rabbit hole of Google searches, subscribing to trade journals, or interviewing you and your team.
What is your writing style?
If my writing were a person, it would wear soft knits, broken-in jeans, and only a piece or two of understated jewelry. And it would be barefoot. Sounds comfy, right? I want readers to feel as though they’re having a frank conversation with a good friend over coffee — so naturally, my writing style is warm, relaxed, and approachable. It has to be if you want your customers to feel comfortable spending money with you! So if you’re looking for something more formal — or standoffish, cold, and alienating — you might want to look for another content writer.
Will you write a free sample for me?
No, but you’re more than welcome to take a look at my work samples here.
Wouldn’t it be cheaper to handle my business’s marketing on my own?
Of course it would … at least, in the short term. But if you’re anything like most business owners I work with, writing and marketing aren’t your core competencies. And in the long run, knowing when to delegate so that you can focus on the areas where you truly shine pays off … and it pays a lot higher than what I’m charging.
Me, on the other hand? I’ve spent my entire career polishing my writing skills and studying strategies to make your content posts perform better. I consume the latest social media news before I even touch my first cup of coffee, and poring over your website analytics makes me giddy (Can you say the same?). That kind of passion brings results … which, if we’re being honest, is all that you really care about here.
Why should I hire a freelancer like you instead of a marketing agency?
As someone who spent years in an agency setting, I can certainly see the appeal of hiring a company that does it all. But unlike those jack-of-all-trades agencies, I’ve specialized in two areas where I know I can generate great results: content and social media.
By the way, more often than not, those agencies outsource content creation to freelancers like me — in fact, more than one of my current clients are agencies. But unlike an agency, I don’t have the overhead of an office building or employee salaries to cover, which means I can give you those results for a better price than they can. And when you combine that with the incredibly personal 1-on-1 care and attention that I give you from Day 1, I think the choice is pretty clear.
I’ve been let down by a freelancer before. Why should I trust you?
Honestly? Because I’m not that freelancer. My No. 1 goal is to make sure my clients are happy, both with the work I do and with the experience I provide. You’ll always know the cost of things up front, always receive prompt communication, and never have to wonder whether I’ll actually deliver the content you paid for. I value your trust, and I don’t take it for granted — just look at what my clients are saying.
Will I need to sign a contract if I work with you?
Yes! Contracts eliminate confusion about what is (and isn’t) included in your project, and hold us both accountable if we need it. After we’ve talked about your project, I’ll send you a contract that you can sign digitally so there’s no hassle of finding a printer and scanner.
Will I own the copyright to the work you do for me?
Yes! All of the work I produce is classified as “made for hire,” which means you own the copyright to it, but I can include it in my portfolio and marketing materials.
Will you sign a non-disclosure agreement? How about a non-compete agreement?
I’m happy to sign a non-compete agreement, but as a rule, I don’t sign non-disclosure agreements. I want to be able to show your company off to the world when your marketing starts pulling in major results … and I can’t do that if I sign an NDA. However, I would never do anything to intentionally harm your business — your trust in me is the foundation of a good working relationship, and I’ll always work to earn and keep that trust.
Do you require a deposit?
Yes, I require the first month’s fee up front so that I can get started on your project right away. After that, you’ll be billed monthly on the first business day of the month.
What information will you need from me?
Once you’ve sent back your signed copy of our contract, I’ll email over a client intake form for you to complete. This covers everything from your marketing goals to your brand colors and fonts to your website and social media logins. Everything I could possibly need from you is on that form, so please don’t skip any questions when filling it out.
How long will it take you to write my content?
It typically takes up to 3 weeks for me to review your website and social media profiles, build a custom strategy for your unique situation, and deliver your first batch of content. Afterward, you’ll receive a new draft to approve on a weekly basis.
For individual content pieces, I’ll need 2 weeks from the date of the assignment to the deadline. This gives me time to thoroughly research, draft, and revise your article in addition to my recurring client work.
What if I don’t like the first draft? What is your revision policy?
That’s OK! Not every swing can be a home run. If a draft misses the mark, I’m happy to make adjustments as needed.
I offer 1-2 rounds of revisions per blog post, depending on the blogging package you purchase. You can request revisions to a draft directly in the Google Doc by switching to “Suggesting” mode or adding a comment. Please do not edit the Doc directly, because seeing your revisions helps me learn your preferences for future content.
For social media clients, I schedule a week’s worth of content at a time. For the first month, I’ll ask you to log in to the social media scheduling tool each week to review and approve the scheduled content. You can request revisions via email at this time. After the first month, I won’t need you to do this again, though I do suggest taking a look at your social pages from time to time to ensure that the content posted still fits with your brand values and your marketing and sales goals.
I’ve just started my business and money is tight. Can you help?
I can, but probably not in the way you’d like. I’m happy to modify my strategies to fit your budget; however, I’ve carefully structured my content and social media packages to give you the best results for your company, and any changes to them will affect your marketing performance. So while I might be able to help you out a little bit, it likely won’t be the level of help you need to see a difference in your metrics.
I need content IMMEDIATELY. Can you help?
Yes, I may be able to! However, if completing this work means pushing back other client projects or burning the midnight oil, I’ll need to charge a rush fee. But I’ll always alert you to this before we sign anything, so you’ll know exactly how much to budget.
I already have a rough draft and just need help with the copy editing. Can I send it to you?
I’m happy to take a look at a piece here and there. However, copy editing is not a service that I offer, so for more regular and more thorough help, I’m happy to refer you to a professional copy editor.
I know your specialty is content and social media marketing, but what if I need other copywriting help as well?
I am officially launching my email marketing services soon and will write website copy on a case-by-case basis, but for other copy — like product descriptions, brochures, or ad copy — I’m happy to refer you to another copywriter.
Where are you located? Should we meet?
I live and work in South Jersey, about 20-30 minutes outside of Philadelphia. I would love to meet you! I find that working relationships are always friendlier when there’s a face to put with the name. I’m happy to meet in person anywhere within a 30-minute drive from my home office; otherwise, we can schedule a Google Hangout to chat over video call.
Can you work at my business location?
I’m happy to visit your business occasionally if it’s in South Jersey or the Greater Philadelphia area. However, I do my best work from my home office and prefer to work there the majority of the time.
It sounds like we’re a good fit and I want to work with you! What’s the next step?
Let’s get started! First I’ll need you to fill out the form below to request a meeting. From there, we’ll schedule a Google Hangouts call where you can tell me all about your project. I can’t wait to learn all about you and your company!